Our Values

Ethics is not optional

For us ethics is not optional. Professional standards and ethics occupy the most important place in the guiding framework for us.

We are constantly adding and applying multiple tools to our culture to ensure this. Having an in-house compliance department and a transparent business model have been critical for us.

Also, our holding entity, AM Investment Advisors, is amongst the few in India to have adopted the CFA Institute Asset Manager Code. To read more about the code, please click on the link below.

Asset manager code –


BOX Personal Financial Advisors / Pebble Silk Private wealth management is a brand of AM investment Advisors & Associates. AM investment Advisors & Associates is a AMFI-registered Mutual Fund Distributor (ARN-176173 ) AM investment Advisors & Associates is a SEBI Registered Investment Advisers (Registration No INA100004871) (Type of Registration- Non-Individual , Validity of Registration- Perpetual) Address: D-33, Sector 2, Noida UP 201301, Name of the principal officer: Arun Kumar Contact No:+91 9999 769 528 Email: Local Office of SEBI - 3rd Floor, Eldeco Corporate Chambers-II, Vibhuti Khand, Gomti Nagar, Lucknow - 226 010.

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